With typically smaller budgets and teams than their B2C counterparts, B2B businesses have to seek innovative strategies to grow their businesses, particularly when they are smaller. One approach is to employ a virtual marketing manager.
Unlike individual specialist agencies delivering social media, or SEO campaigns, a Virtual Marketing Manager service acts as an integral part of your team bringing their expertise to help you join the dots between your brand and message, individual campaigns, your enquiry flow and repeat business. In short, the goal is to achieve the maximum bang for your marketing buck and save you time.
Who benefits from employing a Virtual Marketing Manager?
What is a Virtual Marketing Manager?
A remote-based marketing manager or director who operates as a member of your team, collaborating directly on your business objectives. They will have extensive expertise in marketing strategy, planning and implementation.
Their role is to help you design and implement tailored marketing for your business at whatever stage of its growth. They will help you align your brand, message and its position in the competitive landscape for your market. This understanding forms the bedrock upon which your tailored marketing plan is based.
The Benefits of a Virtual Marketing Manager Service
Cost-Efficiency and Flexibility For a growing business, it can sometimes be cost-prohibitive to recruit someone full-time with the level of marketing expertise that will help you grow. With virtual marketing managers you gain both the expertise and an extra pair of hands to make your marketing happen at typically a lower cost than recruiting a full-time employee. What's more, it gives you the flexibility to scale your activity up or down based on your needs; optimising costs and resources.
Gain Expertise Many growing businesses engage a marketing assistant who deliver activity directed by the Managing or Commercial Director but this doesn't always give you the capacity or expertise that will really boost growth. For directors, their bandwidth is already stretched and while they are product and sales experts, they aren't always marketing experts. The right virtual marketing manager should possess a wide array of marketing experience both in terms of marketing planning to specific tactics such as content marketing, SEO, lead generation or social media. They will apply this expertise to advise on and deliver the right marketing formula for your business.
Fresh Perspectives and Innovative Strategies External marketing managers bring a fresh outlook to the table. Their external viewpoint allows for unbiased assessment and honest advice unfettered by internal perspectives and beliefs.
A Joined-Up Approach to Marketing By outsourcing marketing management, companies can free up their internal resources to focus on their core competencies. A virtual marketing manager not only takes the responsibility for implementation of campaigns but will ensure that activity is integrated, feeding into your sales process for maximum return on investment.
Consistency & Quality Effective marketing is consistent marketing that challenges itself with testing and the type of content and campaigns undertaken. But at the most basic level, your business simply needs to be out there to build awareness and win customers. If it's not, or its only intermittent, it will impede success. A dedicated marketing resource consistently promotes you to help you drive leads and sales.
Freeing up Directors' Time For any growing company, the senior management team's time and energy is stretched across a wide range of activities. The addition of a virtual marketing manager that works as an integral member of your team, means that you are freed up to focus on what you do best - and more marketing gets done.