Leads - everybody wants them, not everyone is getting them and it’s easy to get fixated on them; why not, revenue generation is the lifeblood of your business. Yet when we’re busy, it’s easy to miss a trick and some of those tricks might be a simple change that improves your whole lead generation formula. Â
Here are 9 challenges and tips to help you get your lead generation on track - and it isn’t always about the volume of the leads....Â
Challenge: How well do you truly understand your target audience's pain points and needs? What’s more, when did you last review it, could they have evolved?
Tactic: Systematically review and research your market and your message. Put it in the diary! If you’re not getting the response you want, there is something that’s not engaging your potential buyers and it may not be simply the automated marketing systems you’ve put in place. What is the benefit to them? When there’s a benefit for the right person (particularly an emotional one) people tend to act. Get this right and you’ll raise the quality and value of your leads.
#2 Lack of Visibility - Both Online & Offline
#3 Profile, Test & Hone
#4 Exercise Process & Patience - Manage & Nurture Leads Even When They Don't Buy Immediately
#5 Take Action & Be Consistent
#6. Answer Your Prospective Buyers’ Questions
#7. Optimise ALLÂ Your Channels for Lead Capture
#8. Use Software Tools to Reach Further & Save Time
#9 Help People to Trust You…
So lead generation is not just about the volume of leads, it’s about the targeting and quality of the process, then you will start achieving not only higher volumes of leads but a greater return on investment.Â
The Marketing Maven team works with B2Bs to help them grow through marketing, drop us a line to see how we can help.Â